Partnerships in the iGaming industry are a regular occurrence and they are almost always embarked upon in order to strengthen a brand and extend its reach. This is exactly the case with the newly formed partnership between Bede Gaming and Authentic Gaming, as both brands are formidable in their own right, but when combined become a true powerhouse.
Bede Gaming is an award winning online gaming software brand and Authentic Gaming is one of the world’s foremost live casino developers. Now, Bede has integrated Authentic’s live casino platform into their own offering, thus expanding their range of games extensively.
Thanks to the newly inked deal, products such as Authentic Roulette, Casino Floor Roulette and the one-of-a-kind Live ARENA games will all be available on the Bede platform. These games join an already impressive selection of content that was already available, as Bede has signed deals with Evolution Gaming, NetEnt Live and Ezugi; a brand that Evolution recently acquired too.
The Commercial Director of Bede Gaming, Ross Haselhurst, has said that the brand is absolutely thrilled at the new partnership and that they look forward to working with another UK Gambling Commission Licensed live casino provider. He added that, thanks to this agreement, the brand was confident that they would become a first choice for operators who were looking to expand their reach into various regulated markets and who wanted to offer only the best of the best live casino games online. He was also sure that Authentic Gaming’s games would appeal to players and be a real draw card.
Authentic Gaming CEO, Jonas Delin said that they were also thrilled with the deal and that they looked forward to a long and rewarding partnership with a premier industry provider. He said that in terms of growing their global footprint, this partnership was exactly what they needed and it formed part of their strategic ambitions.
Thanks to the partnership with Authentic Gaming, Bede’s offering has once again grown. Not only does the brand have an extensive range of proactive marketing tools, it also features a live dealer portfolio that has more than 3000 games from over 100 leading providers along with 2 major sportsbooks. Both Kambi and SBTech are live on their platform, so they really do offer something for everyone.
The brand is also a firm advocate of responsible gambling and incorporates deposit limits and self-exclusion tools, as well as making use of technology that flags players that are displaying the signs of problem gambling.