Asian-focused gaming content developer Dreamtech is the latest brand to have been included into Yggdrasil Gaming’s YGS Masters programme. The programme, which was announced a number of months ago by Yggdrasil, aims to bring together the industry’s most innovative and creative minds in order to establish itself as the undisputed market leader in gambling games.
Other developers who have already been included in the programme are AvatarUX, Rabcat, Fantasma, Northern Lights and 4ThePlayer. The inclusion of Dreamtech puts the total number of developers involved with the project at six. YGS Masters is expected to launch its first game sometime later this year.
According to Yggdrasil Gaming’s Stuart McCarthy, its Dreamtech’s unique approach to the development of games aimed at Asian markets that really set this team of developers apart. This is also what drew the attention of the powers that be at Yggdrasil in the first place. But even more than the quality of the Asian-centred content, said McCarthy, it was the general quality of the games that had stood out head and shoulders above the rest.
Dreamtech’s corporate culture fits in perfectly with what Yggdrasil hopes to achieve with its new YGS Masters project. Becoming the world’s top global content partner is a goal not taken lightly by Yggdrasil Gaming and according to McCarthy; Dreamtech will play an instrumental role in achieving that goal.
Dreamtech’s Thomas Lu is excited about the new opportunities presented by being a part of the superb programme. Lu said that the company looked forward to a long and fruitful partnership with the YGS Masters programme and that it was bound to offer the kind of global exposure that most developers are only able dream of.
Yggdrasil’s YGS Masters programme has strong elements of what Microgaming started to do a little more than a year ago, and it’s a strategy that has worked a charm. By including independent studio partners into the games design mix, the supplier has ensured the release of a number of refreshingly different new games.
Against the grain is without doubt the new black, and Dreamtech certainly seems like the perfect out-of-the-box fit.