iGaming giants Evolution Gaming and BetMGM have announced a new supply agreement in the fast-developing United States online casino market. Under the terms of the recently signed deal, Evolution Gaming will power the brand’s live casinos.
BetMGM is a joint venture between GVC Holdings and the MGM Resorts International company. The brand aims to be the leading sports betting and online casino company in the United States. In a move that will no doubt grow its presence in the market, Evolution Gaming’s live casino partnership with the brand builds on their already existing relationship with GVC Holdings.
The content supply agreement will see BetMGM gain access to Evolution Gaming’s live table and game show style games, with the titles being made available to BetMGM players, as well as players on Party Casino and Borgata Online, sister brands of the parent company. The agreement will start with these games being broadcast from Evolution Gaming’s live casino studio in New Jersey and will also include titles from Ezugi, which the brand acquired at the beginning of last year.
With Evolution Gaming also set to open studios in Pennsylvania and Michigan, the BetMGM brand will be able to be one of the first to offer live casino games to players in these states through their new partnership deal.
As one of the world’s leading brands in the live casino and digital gaming arena, Evolution Gaming has gone from strength to strength in recent months. The company recently announced a year on year revenue increase of 48% for the first six months of 2020.
The brand says they have seen an increased demand for strong online casino products this year, particularly with sporting events being put on hold and land-based casinos forced to close due to the global health crisis.
This resulted in profits for the first half of the year also skyrocketing to €124.6 million (the equivalent of $142.4 million), a 98% increase on the same time last year. In an effort to further expand their brand in the United States market, the live casino specialist also recently made a bid to buy out leading B2B online casino provider, NetEnt. NetEnt has until the 26th of October 2020 to accept the deal which sees an offering of 0.1306 shares for each NetEnt share, equating to a total buyout figure of $2.1 billion.