Not only has Evolution Gaming established itself as a force to contend with in the live casino market, but the company has the reward to show its relentless commitment to solid growth and continuous expansion. The provider recently released its Q2 revenue figures and it’s an impressive show of achieving the very top rung of success. Evolution Gaming managed to rake in a fantastic €85.7 million over the course of the second quarter of the current year. This marks a 45% in revenue increase when compared with the second quarter of 2018.
The secret to Evolution Gaming’s unmatched success in a very competitive global industry? A commitment to quality in gaming, not being slow to try out new games and avenues and keeping it above board and regulated.
Customer retention is according to CEO Martin Carlesund one of the biggest drivers of revenue within the company’s ranks. Much of the recent record revenue is a direct result of the company having launched a range of popular game-show style live casino games. A good example of this, said Carlesund, is Deal or No Deal Live. As it turns out, quality content continues to success even when all else fails.
But its not merely the nature of the content and top brand associations that have propelled the provider to the levels of success it occupies today. More players now have access to high-tech devices than ever before. The reason for this is the lower overall cost associated with advanced technology. Live dealer games require higher system specifications than do “man against the computer” type games. It used to be a case of only a select few being in a position to afford advanced systems and mobile devices but this is no longer the case and hasn’t been for quite some time now.
The fact that operators are more likely now to promote live casino games among their players than ever before, hasn’t hurt the provider’s growth margins either. Players, too, are more discerning than ever before with regards to what they deem to be a quality gaming experience.
Evolution Gaming’s super success is ultimately not one or two things done right, but a combination of different on-the-money approaches.