Genting To Acquire Authentic Gaming

Priya Khan - 31-10-2019

Genting To Acquire Authentic GamingThe latest news on the casino new business front is that the Genting Group has just struck what is considered the deal of the year by having acquired the rights to purchase LeoVegas’ live-dealer subsidiary, namely Authentic Gaming, for €15 million.

The casino giant has said that it is truly excited about its latest acquisition as well as the opportunity to foray further into the live casino games market. And so they should too, especially considering LeoVegas’ statement that Authentic Gaming currently represents in general and also to Genting, a return of 100%. LeoVegas furthermore provided select financial and revenue information and said that Authentic Gaming had during the three months leading up to June 30th, generated some €1 million in revenue income.

Upping The Ante

Authentic Gaming is no newcomer to the live casino scene and has for the past 3 years been broadcasting live-casino games to various land-based European casinos. The subsidiary was funded by LeoVegas’ investment arm, namely LeoVentures.

LeoVentures currently owns and manages three streams. These are Authentic Gaming, eSports betting brand and platform Pixel.bet and casino games streaming platform CasinoGrounds. Authentic Gaming CEO and founder Jonas Delin is of the opinion that the foundation has now been laid in order for the subsidiary to enter the next phase in its own development in terms of live casino games. Genting is after all no new industry-player and the operator has more than 50 years of experience under its belt; experience that can only serve Authentic Gaming particularly well, said Delin of the acquisition.

The One Helps The Other

As for Genting, the faultless manner in which it has been administrating and managing its land-based venues is starting to really pay off on its digital platform. The growth and ongoing development have been proceeding at a rapid pace, and its now finally possible for Genting Online to be living its dream of being able to offer to its loyal customers live casino experiences broadcast from its entire range of global casino venues.

What Genting hopes to do is to bring all of Europe – the world – to its players in a very real and adventurous way, even as if those players had been able to visit Europe and the world in person. Live casino games are all about interacting with completely fair online casino games whilst enjoying the best that the world casino and betting games industry has to offer.