One of the biggest names in live casino games has shown its commitment to growing that area of the industry even more in 2020. Playtech has recently extended their agreement with Endemol Shine Gaming in an effort to increase and improve their offering in this segment. The two companies have already worked together for some time to create high-end live casino games, and hope to continue pushing boundaries in the field in the coming years.
The pair has worked together to create a range of successful live casino games that are all based on well-known television gameshows. These include The £100K Drop, Deal or No Deal and Money Drop. These extremely popular quiz brands have translated well into the live dealer sector. Playtech has even revolutionised the Deal or No Deal format by working with Endemol Shine Gaming to translate it into a Bingo style game, and this has become a big hit for the operator.
Playtech’s version of Deal or No Deal has consistently been one of their top performers throughout all verticals. Both the traditional gameshow format and their new Bingo format bring in high engagement rates from a high number of players across their platforms. This has led the company to try this change for other titles in their library. They will potentially be working with their development partner to translate both Money Drop and The 100K Drop into a Bingo format in 2020.
The 100K Drop is a recent adaptation for the operator, and they will be launching the gameshow version of the titles across their live casino games’ platforms in the near future. The premise of the live version of the online game is an all-or-nothing situation where players must choose the right moment to step away otherwise they risk losing everything that has been put on the table. It’s based on the popular TV show of the same name and hosted by Davina McCall.
Commenting on the extension of their agreement, Endemol Shine Group’s director of games and gambling, Anil Mistry, said that they are excited to help Playtech give their players an exceptional experience. They have enjoyed working with the company to boost their offerings in the live casino games sector, which they see as a highly innovative sector of the gambling industry. The two companies have also committed to invest heavily in the industry in order to maintain a status as leaders within this particular sector.
